Furious viewers slammed dog groomers for dyeing poodles bright colours and accused them of animal ‘cruelty’.
Vikki Pearman and Holly Bridden, from Market Drayton, set up the British Creative Dog Grooming Championships in 2019 where pet owners can turn their pooches into works of art.
The pair joined Alison Hammond and Holly Willoughby on This Morning to show off their colourful poodles in an adorable fashion show, where the latter was keen to stress that the dyes are natural and dogs have a patch test first.
However some viewers where less than impressed with some claiming it was ‘cruel’ and ‘ridiculous.’
The business owner explained: ‘Creative dog grooming is basically anything that is not the breed’s profile standard groom. It’s colouring dogs and different styles of haircuts.
‘We have tailored it to be just creative so anyone can enter with any type of dog, even if it was a smooth coated boxer as opposed to just poodles.’
Host Holly chimed in to explain that the process is ‘very natural’ and the pooches get a ‘patch test before the dye.’
She said: ‘I feel like I can almost hear people screaming at their TV’s because there will be those who will see those pictures and think this isn’t right this is cruel.
‘But the dye that you use is natural and you care about these dogs more than anyone, they are your pets and you love them.
‘So it’s a natural dye, they get tested for it beforehand with a patch test so there is no allergies, so you have dogs that don’t like it but you don’t do it with them. These ones that are here seem to love it.’
The fashion show started with 10-year old Lacey the Poodle, who was dyed purple.
Vickie, who runs Pedigrees N Pooches, said: ‘Lacey is my dog and she’s 10- years old now she’s retired now from the competition but she still loves the colour.’
Furious viewers slammed dog groomers Vikki Pearman and Holly Bridden, from Market Drayton, for dyeing poodles bright colours as the critics accused them of animal ‘cruelty’
They pair joined Alison Hammond and Holly Willoughby on This Morning to show off their colourful poodles in an adorable fashion show
She explained she can’t walk down the street with the pooch without getting stopped for photos all the time.
Asked how often Vickie dyes Lacey’s fur, she said: ‘Every couple of months she’s quite slow at growing but we do change it up, she’s quite happy and relaxed.’
Next up on the catwalk was Bowdy, a competition dog who was wearing a sweet treats design.
Vickie said: ‘He is my competition dog, we had a competition yesterday so he’s freshly done, it was a sweet treats design, his head was a donut, a gummy bear on his side and a rainbow lollipop.
‘I actually started in January colouring him, we just do it over time, over a few hours about an hour and a half a day, a colour at a time not too much.’
The fashion show started with 10-year old Lacey the Poodle, who was dyed purple however she doesn’t compete in competitions anymore
However some viewers where less than impressed with some claiming it was ‘cruel’ and ‘ridiculous’
Groomer Holly explained that the dye will last until they shave it off which is two or three months.
Next up was Trudy with a Stranger Things design, the pup donned the show’s logo, a cap and headphones.
Owner Holly said: ‘They love the attention on the table, it’s one-to-one attention, it’s an hour, you and your dog, Trudy falls asleep.
‘Some customers let me put a little bit of colour on a tail but I wouldn’t do extreme colour on a customer’s.’
However some viewers were fuming with the segment with some claiming it was cruel to dye dogs’ fur.
Holly and Vickie set up the British Creative Dog Grooming Championships in 2019 where pet owners can turn their pooches into works of art
However some viewers were fuming with the segment as some claimed it was cruel to dye dogs fur
One person wrote: ‘I don’t mind the concept, as long as proper testing and safe dyes. I don’t doubt that the dogs love the fuss and attention. But…. think the dye should be temporary and wash out.’
Another said: ‘It’s not funny at all, not cute. ‘Natural, Safe materials’ don’t make this insanity less cruel. Cruelty is not just hurt or give pain, harm the animal, it has so many levels. And this is cruel! And they say ‘they are happy, like this’ ?!Really?
Someone else said: ‘Promoting animal cruelty. ‘Poodle Picassos: Turning dogs into art’ is the segment strapline.
‘News flash! They aren’t art they are living breathing non-consenting beings. Defending the trend because they are only dyed for 1.5 hrs a day? Wicked.’
While a fourth wrote: ‘This Morning have gone from a really important segment about checking your breasts, to a segment promoting dogs being dyed in ridiculous colours & hair cuts.’