Why Coles has angered shoppers after offering $25 off supermarket bills ahead of Easter
- Coles shoppers can save $25 for every $100 spent on the Cadbury Easter range
- But not everyone is convinced the promotion is a good deal
Coles has sparked outrage among shoppers after offering a spend-and-save promotion on chocolate ahead of Easter.
Customers can receive $25 off when they spend $100 or more in one transaction on Cadbury confectionary from Coles Online until March 14 – meaning $100 worth of it can be picked up for $50 with the current 25 per cent off confectionery deal added.
But many are asking why they’d offer the deal on chocolate, which is typically cheap, and not on fruit, vegetables and other staples.
Many said $100 is an excessive amount to spend on chocolate, though shoppers with larger families said they’d be keen on the deal.
‘I don’t know about anyone else but I would never spend $100 on chocolate,’ one shopper wrote.
‘No way in hell for me.’
Coles customers can save 25 per cent off on all Easter confectionary as well as $25 off when they spend $100 or more in one transaction on Cadbury confectionary until March 14
Woman on Centrelink with a budget of $50 a week reveals her very sad $100 grocery haul as prices surge
An unemployed woman’s grocery haul captured the pain felt by thousands of households amid Australia’s cost of living crisis.
The woman, who relies on fortnightly Centrelink payments, took to Twitter to share the 39 items she bought at chain supermarket Coles for $100.
She spent the most on pantry, freezer items, fresh vegetables, and toiletries – the bulk of which were Coles homebrand items.
Included in the haul were frozen meat pies, tampons, $2 shampoo, long-life milk, a bag of sweet potatoes and Coles brand frozen fish fillets.
‘I thought I’d share what my shopping looks like. This is for a fortnight,’ she wrote.
‘People who believe jobseekers are out here living the life are wrong. This fortnight is script fortnight.’
The woman, who relies on fortnightly Centrelink payments, took to Twitter to share the 39 items she bought at chain supermarket Coles for $100 (pictured are some of the items)
But others with bigger families said they would be able to spend $100 on chocolate for their kids and family.
‘I have four nieces and one nephew as well as my two kids, definitely easy to spend that much on Easter eggs,’ one added.
‘I’d spend $100 on chocolate for myself easily,’ another joked.
A Coles spokesperson told FEMAIL the supermarket giant wants to ‘help customers plan ahead and help budgets go further this Easter season with our two specials on confectionery.’
‘Customers can save 25 per cent off across the entire confectionery range, as well as $25 off Cadbury chocolates when they spend $100 or more in one transaction – and if they combine the two offers, they can get $100 worth of Cadbury products for just $50,’ the spokesperson said.
‘With over 50 different Cadbury products to choose from, Cadbury is the number one selling confectionary brand during the Easter season and customers buy millions of chocolate eggs and bunnies.
‘This is an excellent opportunity for our customers to beat the Easter rush and get more value early on the products they buy most this Easter.’
How to save money at the supermarket amid cost of living crisis
According to data from the ABS, Australians spent $11.4 billion at the supermarket in November 2022 – equivalent to about $520 per person. In comparison, April 2021 saw total grocery spending of $10.2 billion, or $464 per person. The current figure is rapidly rising as cost of living skyrockets.
1. Shop at night
2. Buy in bulk
3. Buy frozen or tinned
4. Find a co-op or farmer’s market
5. Go to specialty stores as they are closer with suppliers, typically
6. Choose imperfect foods
7. Buy store brands
8. Buy based on the season
9. Cut back on meat
10. Avoid specialty ingredients
11. If you don’t like it, return it
12. Get discounted supermarket gift cards
The deal comes after a woman shared the small everyday grocery haul she brought home after spending $100 at Coles.
The woman, who relies on fortnightly Centrelink payments, took to Twitter to share the 39 items which include frozen meat pies, tampons, $2 shampoo, long-life milk, a bag of sweet potatoes and Coles brand frozen fish fillets.
Aussies also feeling the pinch were quick to sympathise with the woman.
One mother-of-five said she used to fill a trolley by spending $100, and now her groceries didn’t even ‘cover the table’.
‘Literally mimics my own two-week shopping list,’ another said.
‘Only getting worse as prices go up too. Hopefully, we’ll get some relief next budget, but I’m not holding my breath.’
‘Wait, fruit AND vegetables?! Are you mad?! Those are a luxury!’ one user joked.
‘What I’m finding absolutely insane at the moment (is) it’s cheaper for my mum and I to get pizza – (which) lasts three nights of dinner – than to buy ingredients to make a healthy dinner,’ a third wrote.
‘I’ve resorted to Woolies Prep Set Go frozen veggies like chopped onion, tricolour capsicum and stir fry veggies because fresh veg (is) poor quality or goes off too fast,’ another user commented.